It has a name.... Blake Lively's new website that will draw from her Southern roots and love of storytelling will be called, "Preserve."
Blake Lively sat down with Vogue and gave them a few more details on her new venture. I have to say, I absolutely love what she has come up with. Blake is more interested in finding a one of a kind piece with a story behind the hands who made it, than buying something off the corporate shelf that 1,000 other people also bought the same day. Via the internet, Blake is transporting her customer to a small town flea market packed with artisanal pieces and real people. Below are a few of my favorite bits of the article that really give us an idea of what Blake has envisioned.
Much like the woman who founded it, Preserve is a fundamentally curious and free-spirited enterprise. Part digital monthly magazine, part e-commerce venture, part video blog, the site will seek out and celebrate people all over America who are making things—food, clothes, pillows, dishes, dining-room tables—with their hands.
She is, in essence, using all the modern-day digital tricks of the trade to shine a light on—to preserve—all those finer, simpler things in American life that are in danger of getting touch-screened into extinction, trampled on by the medium itself.
“My theory is that people used to love that they could go anywhere in the world and find that same cup of coffee. They could be in the most rural place and—surprise!—there’s a Starbucks. But something’s shifted. People want to get back to the magic of smaller, special, and handmade. We grew up getting every bit of information we needed instantly. So we want to know the backstory; we want to know why something is the way it is. And if there’s no answer other than because it’s big, because it makes money, because it’s corporate—we don’t connect with that. People want things with meaning. I know that because I want that. This space doesn’t exist, so I’m creating it.” - Blake Lively
Lively is quick to point out that she is “not trying to show you the perfect life or the aspirational life. It’s real life."
Credits: (Vogue & Blanco Bleu for the image)
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