“Preserve at its core is about family,” reads the letter. “Family is the single word our founder, Blake built this home on. We have something for men, for women, for the old, but we realized, we don’t have anything for the new. With family on our mind, we looked to the origin of it all — to the women in our lives who are right there, at that special moment; at the creation of family.”I will post more photos and information as they become available! Can't wait for a mini-Blake!!!
Ryan Reynolds
123 Rustic Barn Lane
Upstate, NY 10506
August 11, 2014
Dear Ms. Lively:
I recently came across the posting for the editorial director position of your new start-up, Preserve. I can think of no role for which I am better qualified. Well, some might argue that my résumé, which I've attached to this email on the back of my headshot, would reveal me to be better suited for a different type of role. Because I'm an actor (get it?). That facility with wordplay is just one skill I would bring to the job.
In the listing description, you say that "experience with lifestyle editorial is a must." While I haven't worked at a website in real life, I did once play the assistant to the chief editor at a publishing house in The Proposal. You'll also recall that my character hailed from a picturesque town in Alaska only accessible by seaplane, so I clearly know a thing or two about curating an aspirational existence.
You also mention in the posting that "our stories are often tongue-in-cheek" and that you need someone who can keep that "let's not take ourselves too seriously" essence going. If you look at my IMDb page, you'll see that I'm no stranger to comedy. I'm Van Wilder, for fuck's sake. (I'm not afraid to work blue if the role requires.)
I'd also like to point out that you yourself have commented repeatedly how integral I already am to the site. "He's incredibly involved," you told E! News. "He's influenced my taste so much on things like home design." If hired, I plan to bring that exact influential taste-making to the position of editorial director.
I'd love to meet to discuss the opportunity further. You can reach me at sorryaboutthegreenlantern@gmail.com, or you can simply roll over in bed. I'm the guy sleeping next to you. That's the kind of 24/7 dedication I'm ready to bring to Preserve.
Sincerely,
Ryan Reynolds
P.S. Can you pick up a dozen eggs from the coop on your way home from bonsai-pruning class? Thanks and love you.
P.P.S. Remember how I coined "The Blakery"?
 |
| Roland Mouret, Pre-Fall 2014 (Same dress, different color from Blake's) |
 |
| Roland Mouret, Spring Ready to Wear 2014 |
 |
| Vogue, August 2014 |
Much like the woman who founded it, Preserve is a fundamentally curious and free-spirited enterprise. Part digital monthly magazine, part e-commerce venture, part video blog, the site will seek out and celebrate people all over America who are making things—food, clothes, pillows, dishes, dining-room tables—with their hands.
She is, in essence, using all the modern-day digital tricks of the trade to shine a light on—to preserve—all those finer, simpler things in American life that are in danger of getting touch-screened into extinction, trampled on by the medium itself.
“My theory is that people used to love that they could go anywhere in the world and find that same cup of coffee. They could be in the most rural place and—surprise!—there’s a Starbucks. But something’s shifted. People want to get back to the magic of smaller, special, and handmade. We grew up getting every bit of information we needed instantly. So we want to know the backstory; we want to know why something is the way it is. And if there’s no answer other than because it’s big, because it makes money, because it’s corporate—we don’t connect with that. People want things with meaning. I know that because I want that. This space doesn’t exist, so I’m creating it.” - Blake Lively
Lively is quick to point out that she is “not trying to show you the perfect life or the aspirational life. It’s real life."
.jpeg)
