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| Roland Mouret, Pre-Fall 2014 (Same dress, different color from Blake's) |
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| Roland Mouret, Spring Ready to Wear 2014 |
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| Vogue, August 2014 |
Much like the woman who founded it, Preserve is a fundamentally curious and free-spirited enterprise. Part digital monthly magazine, part e-commerce venture, part video blog, the site will seek out and celebrate people all over America who are making things—food, clothes, pillows, dishes, dining-room tables—with their hands.
She is, in essence, using all the modern-day digital tricks of the trade to shine a light on—to preserve—all those finer, simpler things in American life that are in danger of getting touch-screened into extinction, trampled on by the medium itself.
“My theory is that people used to love that they could go anywhere in the world and find that same cup of coffee. They could be in the most rural place and—surprise!—there’s a Starbucks. But something’s shifted. People want to get back to the magic of smaller, special, and handmade. We grew up getting every bit of information we needed instantly. So we want to know the backstory; we want to know why something is the way it is. And if there’s no answer other than because it’s big, because it makes money, because it’s corporate—we don’t connect with that. People want things with meaning. I know that because I want that. This space doesn’t exist, so I’m creating it.” - Blake Lively
Lively is quick to point out that she is “not trying to show you the perfect life or the aspirational life. It’s real life."
